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ICE CREAM SHOP

PROJECT TYPE

BRANDING

DATE

JANUARY 2023

THIS PROJECT WAS PART OF A SELF-INITIATED COLLECTION FOCUSED ON CREATING BRANDING FOR VARIOUS SHOPS IN A MALL. IT HOLDS SPECIAL SIGNIFICANCE FOR ME AS I GAINED VALUABLE INSIGHTS INTO CONVEYING EMOTION THROUGH BRANDING, A SKILL I PREVIOUSLY STRUGGLED WITH. ADDITIONALLY, IT WAS FEATURED IN A DESIGNER CRITIQUE VIDEO BY WILL PATERSON, WHOM I ADMIRE.

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